- Charlie Cook, MarketingForSuccess.com
Why would your customers want your book in audio format?
1) Listening to audio books is convenient, and it fits into the busy lifestyle of the weary city dweller. You can listen anytime anywhere, while you are walking, shopping, waiting at a doctor’s clinic or doing housework.
2) For many people, listening to an audio book is more entertaining and exciting than reading a paperback book, or reading a computer screen.
3) For your customers who have to look at the computer monitor and documents for hours, listening to an audio book is more relaxing to your strained eyes after work.
4) Downloading audio titles is easy and quick. You don’t need to wait for the shipment to arrive or find a particular book at the bookstore.
5) Audio books are affordable. Many authors provide audio book downloads at low cost. There is also no shipping cost involved.
6) Groups of employees or co-workers can listen to audio books together.
7) Audio book recordings can be duplicated easily and downloadable audio books will never run out of stock.
8) Unlike paperback books, audio books can be kept for indefinite period of time, they are easy to store and do not take up space.